Music videos (MV's) are in some ways completely different to short films. It can be more difficult to communicate a story due to the fact there's little or no dialogue, we purely have to rely on the lyrics and body language of actors to know what going on - and sometimes the lyrics don't appear to have obvious references to the narrative of the music video.
Due to all of this, some genres are more suited to music videos than others and although you could do a music video in all genres, some of them may be less effective.
Lets take one of the most popular songs of all time 'Thriller' - Michael Jackson. The music video is hugely popular, having over 250 MILLION views on Youtube. This is quite obviously in the horror genre however it is conducted in such a clever way through costumes and dances and a narrative that begins in a film, to reality, to that reality just being a dream, to that dream becoming a reality. I think the reason its so successful is because of this transition to different stages and the incredible narrative and thinking behind it. Its generally an entertaining thing to watch. However, I believe horror isn't always suited to music videos as its harder to incorporate moments of silence that build tension or sound effects due to the music in the background - that is unless the music itself is of a horror essence, which is rare.
The majority of the other genres are more suited to being a music videos than horror. The genre most suited to MV's would be romance. So many songs are about love in one way or another or can be interpreted to be so. Due to this there are many different romantic storylines and narratives that can be combined with any song in order to make a good music video. Examples include 'Boyfriend' - Justin Bieber, 'Call me maybe' - Carly Rae Jepson and 'DNA' - Little Mix.
I believe the documentary genre also fits in very well with music videos as they can tell a story from beginning to end about many different things through just observing what is happening in the video without needing dialogue. For example in Little Mix's Cannonball video, you can see their journey from auditioning for the X Factor to winning it, even though the lyrics to the song aren't directly related to what is happening. This also applies to the drama genre as themes in this also often include telling a dramatic story in detail, and music amplifies emotion therefore it works.
As far as mock-umentaries go in the music genre, they're more suited if you want the MV to be fun and lighthearted, they work well and can be linked with the comedy genre, however personally I enjoy music videos with some deeper meaning behind them more, due to this I'm not interested in linking my music video to the mock-umentary/comedy genres.
To conclude, the genres I'm most interested in combining my music video with are romance, documentary and drama. I want the music video I make to be enticing and somewhat uplifting and heart warming with a nice message behind it. Although these genres can be quite broad, I think they fit together nicely so now I will begin to develop my idea further and narrow my focus so that my narrative is exactly how I want it.
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