I will answer this question in a documentary format, with relevant images and a voiceover. Below are basic bullet points of what I plan to talk about at each stage of my answer.
- To start, the importance of having a consistent theme, recognisable and distinctive
- works better for the promo of a single or album if all parts helping to promote each other are similar and work with eachother
- ancillary tasks key way of advertising a song
- all aspects contribute to popularity and success
- synergy among 3 products
- Ancillary tasks accurately represent film
then move on to talk about my main product and ancillary tasks.
THE BEGINING
- My main music vid is about nostalgia, memories and moving on in life, however the main plot is that an older woman is looking back on her younger years - I wanted to incorporate these things into my ancillary tasks so that they represented the video well.
- I did a photoshoot based around mainly polaroids, out doors with mollie. I had nothing particular in mind except for the fact I wanted polaroids to be theme amongst my ancillary tasks. I took a wide variety of photos in one of the same outfits mollie was wearing in one of the scenes in the music video to keep the continuity up and keep it constantly relevant
- When I arrived home I looked through photos for the tasks and shortlisted them, as you have seen in one of my posts
- As I began constructing and editing the photos for the digipak I decided I really liked a filter called 'oldish' on an editing app. I thought it was a filter that really worked well due to its stained/antique effect, especially as parts of my video included an old woman looking back on her younger years.
- I thought putting the filter over the younger version of herself would really tie the plot in with the ancillary tasks. I kept this filter as a theme through every single photo
- In the vid u can see the older lady occasionally pulling out polaroids. Her going through her 2015 memory box is an essential part of the music video, therefore I decided to use a polaroid background that I had edited as a background and constant theme for the majority of photos in my ancillary task
- to keep each photo where I used this background interesting, there was a new foreground.
- I strongly kept to the theme of the polaroid throughout my ancillary tasks, incorporating polaroids within polaroids for the back cover and magazine advert
- I think this makes for an effective combination of all 3 tasks as it makes them distinctive and recognisable as promoting the same product
- fitting with message of a video and the flashbacks in the video, each polaroid is like a timepiece, representing a memory
- looks deep in thought
- mostly close ups of her
- a young person feels like they have a lot to think about
- quite aesthetic, photoshoot like shots
- 2 are quite candid
- all portray meaning
- tie in with feelings of girl as she leaves
TEXT
- typewriter style writing across all images
- olden style
- boardered in black with either white or purple coloured text
- Mollies initals only used as the artist logo/trademark/stagename
COLOURS
- same 'oldish' filter used, almost like a teabag effect
- not sharp images, quite soft and dreamy like that of a flashback
- faded colours
- antique effect
- same colours across all tasks, making them an even stronger combination
artistic
- key thing mentioned was they work well together with the MV
- theres an obvious theme, which combines all 3 tasks really well together - effective
- Similar themes throughout all ancillary photos
- link well to the video through metaphorical, hidden and more obvious meaning
- good combination, all different but all work well together
- visually pleasing together, look like siblings
- effective
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