- dialogue in the music video - the music stops
- diagetic sounds over the music video (such as laughs etc, not in the audio track)
- 100% music in the video with no diagetic sound
It is very important that the balance between the music and the diagetic sound/the audio or dialogue coming from other places than the music, is right, particularly when it comes to including any dialogue - because the norm is to include none. You don't want to feel like you're watching a short film when watching a music video, and you also don't want too much sound overriding the actual song as it may become distracting. There is a fine line that should be followed.
I personally want no dialogue in my music video as I find it distracting, it makes it almost too easy for the audience to understand what is going on and is too obvious - I would prefer a more subtle approach to getting a message across in the video. However in saying this, I am interested in including at least one home video in my final piece, so if it is fitting to have some sound overriding the audio for a few seconds - such as a laugh - then I am happy for there to be more forms of audio in my music video than just the music.
All examples I have shown above (What If - Jason Derulo, Photograph - Ed Sheeran and Black Magic - Little Mix) are very successful professionally made music videos, attracting a lot of attention due to their uniqueness. Again, I believe the success of a music video will depend on the quality of the music video and if the producer has got the proportions of different aspects of the video correct, because obviously if a music video was 50% dialogue, it would be less successful as a music video, as the title 'Music Video' wouldn't match what the product really was, being more of a short film.
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