The target audience for my product is teenagers/young adults, the age range being 16-25 years old. This is because these are the typical ages when individuals begin of thinking about, or actually, leaving home (which is what my music video is about).
I think this target audience would engage very well with the music video on an emotional level as it highlights the importance of different relationships and teaches us to cherish them. The main character and the situation itself is also very relatable and normal in my target audience's age range so I think the entire storyline will go down well with them.
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