- Produce a digipak for the album's release
- Produce a magazine advertisement for the digipak
For any music video, a digipak and magazine advert are two things that can help promote it. Therefore it is important that they are very appealing to the target audience.
Because my music video is very much about reminiscing what has happened in the past, I want to attract my audience by having a very old/antique aesthetic, however one that is fashionable and vintage - something that is coming back into fashion today. I want any photos on the two above to be interesting and meaningful, to entice the audience, rather than being random photos of anything.
Currently I am liking the idea of including polaroids of Mollie's life into the digipak and advert, with shots from the music video on them as I feel this would tie in nicely. If possible, I would also like there to be photos of Mollie with the other characters in character, as this would add some continuity throughout all finished products.
If my ancillary tasks stand out, yet still fit in with the theme of my idea, whilst being aesthetically pleasing (my goals for the products), my target audience would be much more likely to want to watch the video and find out more. So that is exactly what I plan to do.
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