Filming Diaries/Review

For each day of filming I have written a review and placed them in this blogpost, based on the following criteria...

• What worked well?
• What didn't work well?
• Anything that may need to be re-filmed?
• Did it run smoothly?
• Any changes I want to make?
• Any ideas I got as I went along?
• Did I use my storyboard to good effect?

DAY 1 -

Today I shot all of the scenes involving Mollie+her best friend hanging out in the city and then went back to Mollie's to record some shots of her in her university room. I think the organisation process of this was very well planned because it seemed to be quite a productive day with a number of scenes being filmed in different locations, the acting of the actors was also quite impressive, although when we were in busier areas they got a bit more shy and it slightly affected their performance.

The only thing that didn't work too well was the fact different members of the public would often interrupt the shot by walking in between the camera and actors, this was frustrating however I had no right to ask them otherwise. Nothing needs to be re-filmed though as I have almost 12+ minutes worth of footage for about 20 seconds in the music video where the friend will be featured, so I have confidence that I will be able to condense the footage, as I have watched it all and can see some really good shots.

Overall, there are no changes that I want to make apart from possibly choosing less public locations for future filming, to avoid distractions in the shots. The day did run smoothly and I managed to capture every scene I had pictured and included in my storyboard and more. I did have an extra idea to include some shots the characters took themselves to give the effect of an authentic home video, as although I may not use these in the final cut, I believe its good to keep my options open just incase I later change my mind.

DAY 2 -

Today I went to mollies house and shot some scenes involving her mother finding out she got into university, and almost all of the scenes her boyfriend and her are in together.

I found that it took a while for the actors to get into character however once everyone was comfortable the shots began to look more natural and convincing, making their performance a lot better.

I think the scenes of Mollie and Matt running in the field work very well, the lighting is fantastic and the shot itself looks very scenic. One problem I do have however is the lighting in the shots with Mollie and her mother, it drastically changes in the different angles I took of each shot which is really disappointing because their performance was very good, so I think I may have to refilm that.

The day did go really smoothly though, there were no major interruptions and the actors and myself were quite happy with how it all went. I managed to shoot all the scenes on the storyboard however I think I may slightly change the way the mother finds out about her daughters acceptance, using a phone rather than a letter as we are in a technology controlled world today.

DAY 3 -

Today, I filmed some more scenes with Mollie and her mum at their home, I also filmed some scenes with her sister. A lot of the scenes were filmed outside of her house in the driveway and in the back garden, today was the perfect day to do this because of how great the weather was.

The day was very organised, I knew exactly what I had to film and the time span I had to do it in and all of the actors were on board with me. We got into filming straight away and were very productive. The only slight issue was that the boy playing the little brother was unable to film so I had a last minute character change to Mollie's sister, who was slightly nervous.

I'm really happy with most of the scenes I shot, however if I have to re-film anything it will most likely be the scene where the girl is packing, because it looks quite dark and the frame looks quite cramped. However, overall, thankfully the filming did run very smoothly and there are no other changes I would want to make, I captured every scene I had pictured on my storyboard along with some extras at alternative angles.



DAY 4 - 

Today I filmed the scenes with the older version of mollie pulling items out of a memory box. I also re-filmed some scenes with Mollie I wasn't 100% happy with.

Although today was the first time I had shot scenes with Mollies grandma, she was very good! The day was quite organised and I had all of the props ready which was handy and I think the shots were quite good.

Getting the lighting how I wanted it was quite difficult as we were shooting during the day and I wanted the room to appear dark, so when I properly sit down and review all of the scenes I will have to decide if they are of a good enough standard to be in the video, and if not, I will have to refilm. However, overall it did run smoothly.

As this was my last official day of filming, I had no new ideas as I went along, as I knew exactly what I wanted to get out of my last day of filming before we arrived at the location. However, I did use my storyboard to good effect.

Final Music Video

Reasons behind cover and artist naming

When I posted my roughcut, although I knew there were scenes I had yet to include, I felt like something was missing. I wanted to add a bit more originality to the video and so I thought the perfect way to do this was by covering Ed Sheerans song myself and making it slightly different to the original.

I think it was very fitting to do this because the main character in my music video is female, and so having a female voice makes it seem like it is the character singing these lyrics. This is also why I named the artist on the digipak and magazine advert as Mollie Walker (the name of my main character).

To add to the originality, on the digipak and magazine advert I abbreviated Mollies name, giving her a stage name of purely her initials - M.W, I think this made my ancillary tasks more interesting.

Character Change

On day 3 of filming, there was an issue. The character playing the little brother was unable to perform, so I had to change the character to a sister and use Emmie Walker (Mollie's sister).

Mollie has two sisters I could have used, however Emy was the most enthusiastic and confident about playing the part of the little sister. This character, although changed from being a brother to a sister, will have all of the same traits and personalities as the brother would have had - the only thing changing is the actor.

I found that Emy was quite confident on camera however in some videos was quite aware of me filming her, which made the scenes appear less natural, however we carried on filming until this was no longer an issue, and I am overall happy with my decision of including her in my music video.

Song Choice / Cover

I have decided, in an attempt to increase the originality of my final music video, I have decided to cover the song 'Photograph' myself.

I think this is a particularly good idea as the main character in my music video is female, so it would be more fitting to have a female voice singing.  Due to this, I have decided to rebrand the song and use Mollie's name as the artist on the ancillary tasks rather than Ed Sheehan (although I am singing it), however on the back of the digipak I will give credits to Ed Sheeran for writing the song.

I have uploaded my cover to soundcloud that I will be using in the music video, the link is below.

https://soundcloud.com/ohitsaisha/photograph-media-cover-aisha-aldris

Changes and Rough Cut Explanation

Music Video Roughcut Feedback

During a free period at Sixth Form, I showed some of my peers and friends my music video roughcut, and asked them to type their comments on this blog post underneath their name. This is what they said...


Emily Frosdick:
"I really liked this, it was really emotional and went really well with the music. The actors were also really good choices and felt like the characters were real. The only things I would change were to have different fillers to shows the differences between family/friend/boyfriend love, as well as maybe having more of the shots of the diary."

Caroline Lovick
"Some of the shots are amazing, I really like the close up ones especially when the boyfriend gives his girlfriend the flower! The scene where the mum gives her daughter a car is so heart warming as well and I love its placement in the music video in terms of the lyrics!"

Chloe Rix
"I like how relevant the music video is to people in our age group, and like the overall idea you have for the video, but I think you should do something to make it completely different and have a bit of a plot twist, I know you're planning to incorporate scenes of an older mollie which you haven't put in the roughcut, and I think that would be perfect!"

Miles Weldon
"The part where the entire music video is re-caped really fast is my favourite part! I also like the transitions you've used as it makes the video flow a bit more. I think the end has so much going on in it though thats the only thing, maybe you could cut some scenes out and it would be more focused"


Dannielle Peeke Vout
"The whole idea is so cute, I really like how positive and uplifting the video is, theres no heartbreak but it still makes the audience feel slightly bittersweet because of the situation. I also like how close the characters all look, the casting is great!"




My Reaction.

I am so happy with the comments I have received, especially as the music video isn't even finished yet! I agree with Chloe in saying the roughcut needs more originality, which is why I decided to mix it up a bit and include scenes of an older version of mollie, to make the video more interesting.

I also agree with Miles when he says theres too much going on in the ending, I am thinking about  having the music video end with Mollie leaving rather than coming home, as this will give me this means the ending can be less fast paced. I want the video to be more relaxing and uplifting over anything else.

I can't wait until I can film the scenes with Mollies grandma playing the older version of mollie, as I think it will really tie the whole video together! Also, to add more originality, I have decided to cover the song myself and pretend it is Mollie singing it for the music video, as I sing and Mollie does not.

rough cut music video

below is a link to my youtube channel where you can see the rough cut for my music video.

Audience feedback to ancillary tasks

I put up a survey to gain some responses and opinions from both of my ancillary tasks.

The first question I asked was if they liked my digipak and magazine advert...

As you can see,  all 5 people who participated in the survey said they did like it. I then went on to ask why, these are the comments I received...

The feedback was overall very positive, my audience think the ancillary tasks are creative and whilst are different, have a common theme running through them, which is exactly what I wanted from the two products.

Justifying themes in my ancillary tasks

Throughout my ancillary tasks there are themes that connect them to each other, I will talk about these in this blog post.

To start, the font throughout my digipak is consistent. Its the American Type Writer font. I felt it was suitable to use because it looks quite old - not very modern, which is the look I have been going for across my ancillary tasks.

Mollie's initials are constantly in purple throughout the tasks as its bolder, yet matches the colours and theme throughout them. Other text, such as titles, are in white outlined in grey as I believe this helps to brighten each image from the tasks up whilst still being bold.

In each image for my ancillary tasks, throughout the digipak and magazine advert, I used the 'Oldish' filter from the editing application 'PhotoWizard'. The filter makes each image look old and slightly battered, giving it an antique effect which is more that suitable considering my music video is all about reminiscing and memories!

The polaroid theme is also something that comes across quite strongly throughout my ancillary tasks, this is again, because polaroids are known for being an old fashion photography trend and are coming back into fashion today. Polaroids are also time capsule photographs, they're unchanging and instant, picturing a moment exactly how it is, which i think relates to the lyrics of the song 'Photograph' perfectly.

Due to the fact I rebranded Ed Sheerans original song 'Photograph', making Mollie Walker the artist instead, I decided that Mollie 'stage name' would be 'M.W' - her initials, and this is how her name would appear on her products. This is why her initials appear on the ancillary tasks rather than her name, I also think this factor helps make the product that bit more original and quirky.

Finally, another theme throughout my ancillary tasks is the way I have portrayed Mollies character, she is ready for the future, but is slightly nervous and thrown by the fact she can't be certain about what the future will hold for her. This emphasises her worry for moving away in the music video too, particularly as we see her write in her diary that she is feeling better after seeing her friends, telling the audience she wasn't 100% ok before. For example, in one photo she is hiding behind her hair. I have also portrayed mollies character to be one that reminisces and appreciates her memories, particularly in the front cover, as it is meant to be a point of view shot showing her looking down at all her memories as she crosses her fingers.

Annotating my Magazine Advert

Magazine Advert

Below is my final magazine advert.

Magazine Advert Construction

I decided that for my magazine advert, I wanted to carry on the theme from my digipak so both ancillary tasks had continuity, incorporating the polaroid element. However, I also wanted Mollies face (as the artist) to be visible. This is because in magazine adverts, the main thing drawing the audience to the advert encouraging them to listen to a song or album, will depend on who the artist is - so having a picture of the artist seems to be the best way to go about it.

The images above are images I had previously taken and edited for my digipak, as you will have seen - however I only used the second image as a background and for the in my digipak, whereas I hadn't used the first. These are the two images I decided to create my magazine advert with - I believe the second image gels the two ancillary tasks together keeping the continuity, which is exactly what I want.

I masked around Mollies head and placed it on top of my polaroid image, making it slightly transparent so we could see polaroids through her - which is an effect i really like. After this I added the 'oldish' filter from 'photowizard' which I used previously in all of the digipak images.

Then, I downloaded an image of a polaroid and added some texture to it using the same app (photo wizard) and added my previously edited photo of Mollie and the polaroids.

After this, I added text using 'Photogrid' in the same fonts and colours used for the digipak.

Below is my final product.

Annotation of my Digipak

 Below, you will see I have annotated each section of my digipak.

Final Digipak

Front Cover

Inside Cover

CD Compartment

Back Cover

Digipak Back Cover Construction

Digipak Inside Cover and CD Compartment Construction

Digipack Front Cover Construction

Ancillary Task Themes

My three tasks are, a music video, a digipack and a magazine advert. It is important that these three are different, yet have similar and distinctive themes running through them tying them all together as they are all promoting the same product (the song), as well as each other.

I have decided I want the theme of my ancillary tasks to be based around polaroids, as the song is called 'photograph' and in the music video there will be an older woman looking back on her life - polaroids give a more antique and authentic feel to a photograph which is why i have chosen to make them my theme.

As well as this, I want the images through my ancillary tasks to have a burnt/old effect over them, to make them look even older than they are, giving a real antique aesthetic to them, emphasising the fact all you have left of life is your memories, which is one of the messages of my music video.

I think by using these themes throughout my ancillary tasks, the magazine advert and digipak will be well connected to my final music video, which is vital, and I am happy with my decision.

Initial thoughts on my magazine advert

For my magazine advert, I want to closely follow the themes in my digipak.

I would like to either incorporate a suitcase into the advert to show the girl is leaving home, or polaroids to show the many good memories the girl has had as the older version of her looks back on her life.

I definitely want to include Mollie (the main character) in the advert somewhere as I think it is always the artist that catches an audiences attention on a magazine advert - as usually, that is what most people are interested in.

These are just my initial thoughts, however in my next few blogposts you shall see my ideas develop.

What I've learned from my magazine advert research

Here is a mind map to show you what I have learned from my magazine advert research.

https://www.mindmeister.com/655900888/what-i-ve-learned-from-my-magazine-advert-research

Magazine Advert - Madonna

Below is a magazine advert for Madonnas greatest hits album.

As you can see, it is incredibly eye catching, it almost looks like party lights coming out of a page, its fun in a mature way with colours only around Madonnas face. On the subject of party lights, I think the effect is intentional, particularly with the album title being 'Celebration'.

There are very transparent photos of madonna throughout her career in the main photo of her face. This adds a very interesting element to the photo, however also fitting as the album is full of her greatest hits.

I think the black background also ties in very well with the standout facial features in black, it matches and brings the photo together more so that it would with any other coloured background.

I really like the way every word/sentence has a faint white box around it, with some sentences being in bold and others not, as it adds dimension to the advert and makes the writing really stand out, however the only problem I can spot in the entire advert is the fact the word 'Celebration' isn't clear enough due to its lighter colour.

On the subject of text, I think there is just the right amount of it in the advert, any more and it may have appeared crowded/cramped. The words used are enticing, e.g.  '"changed the world" and "ultimate greatest hits", it's really selling the album to the readers.

The advert overall is very stylish and unique and i can imagine would attract a younger audience, whilst attracting her old fans. Its a statement as if to say 'here is all my greatest word packed into one album', and is something I think would appeal to a lot of people.

Magazine Advert - Jessie J

Below is a magazine advert for Jessie J's album 'Who you are'.

Theres a constant theme of black throughout this, in Jessie's makeup, nails, hair and outfit, as well as a black box towards the lower half of the advert. The gold foil coloured look of the font stands out very well and is attractive however, otherwise the advert seems quite plain.

I don't like the big black box at the lower half of the advert as I think it cuts up the image a little bit, it would have been better if the font was just on top of the picture rather than a black background, however I do like that theres a constant theme of white, black and gold throughout the advert as this helps its different aspects all tie in together.

Another thing that works well in this advert is the branding of Jessie J herself, in the image her signature fierce haircut and look is shown, as well as her brand 'logo' in that distinctive font (Jessie J).

Overall, I do like the advert and think it attracts an audience of her own fans, however the advert isn't anything special, I don't think many people who hadn't heard of Jessie J would search her for her music after seeing the advert. I think it should be brighter and less structured in order for it to be more interesting.

Magazine Advert - Olly Murs

Olly Murs magazine advert for his album/digipak 'Right Place, Right time' is below.

Something that works so well in this magazine advert is the choice of colours, there is a good amount of contrast between Olly's shirt and the background, his shirt is the lightest thing in the picture taking up almost a quarter of the page, which is good as it brightens the advert up.

The braces Olly's wearing are also colour co-ordinated with the font in the advert - red and black, giving the advert a theme, making it more aesthetically pleasing and fitting.

The choice in word size in this is also very attractive towards an audience as Olly's name is printed in red right at the top of the advert in the biggest size font in comparison to the other words, after this the font is black (mostly) and decreases in size. It is almost as if the word colours are mirroring Olly's outfit as the top of the braces are red, going to black - just like the order of words on the advert - making all the colours tie in together very subtly.

All of the above are things I have noticed about the advert that work really well. Another thing that I have noticed is that the album is teased below the 'out now' where we are told songs the album includes, and Olly's website is written underneath. I think these are nice and subtle ways of promoting both the album/digipak and the website, as they aren't so in your face as some other adverts I have seen.

I think the simple blue background is very effective due to the amount of words written on top of it, It perfectly balances it out, as if there was a patterned background, the advert would become distracting with too much going on.

The advert definitely stands out, I think if someone was to see the advert they would become intrigued and look into it, potentially buying it, which is what an advert is all about!

Ancillary Task Photos

I did a photoshoot with the main character from my music video in order to collect some photos I could possibly use for my ancillary tasks. We took over 50 photos in total however below you can see my favourites that I have shortlisted to be used, along with a description as to why I like the photo so much and why I think it would be good to use in my ancillary tasks.

• I like how the polaroids are spread out on the floor as if they have come out of the suitcase
• I think if I edited the background out, so that only the suitcase and polaroids from this photo were visible, then it could be a really good photo, especially as it fits so well with the girl leaving her loved ones behind to go to uni - she is leaving the polaroids/memories behind too.

• I really like how the polaroids are all laid out onto of each other almost like a collage.
• If I crop this photo so that it is just the polaroids across the whole image, I think it would make a fantastic background for the ancillary tasks.

• I really like the crossed fingers, this symbolises hope, which relates perfectly to the music video because its all about hoping Mollies decision is for the best as she see's what she is leaving behind. I think an image like this would be really powerful for the front cover.

• I like the polaroid trail coming from the suitcase and the fact mollie is seen standing over it. I think it would be a good photo to use for the magazine advert particularly because its in an A4 size.
• Another thing I like about the photo is the focus on the polaroids, they're the centrepiece. Its similar to the first photo as you can see photos are coming out of the suitcase.

• The shots above are the same pose taken from different positions.
• Its an action shot showing mollie walking, as if she is literally leaving.
• I think if the backgrounds were edited out the shot the photos could be very effective, as it related to the message of the music video

• I really like this image as its different to all of the rest
• Mollie covering her eyes symbolises the fact she can't see into the future and does not know what will happen in her year away, which is fitting with the music video, however the older version of mollie comes in to reassure us leaving for university was a great decision by her smiles as she is reminiscing.

• The two shots above symbolise vulnerability and sadness, which relates to Mollie's character in the music video as she realises she is leaving her loved ones behind.
• She is almost hiding behind her hair which is an effect I really like

• This shot is one of my favourites, as it's more of a candid shot.
• I like how Mollies hair the centrepiece and she is hiding behind it, yet her facial expression shows her looking forward (to the future).

I think all of the shots above have good potential to feature in my ancillary tasks, as their mise-en-scene is very effective in that they create meaning for the audience, which is exactly what is needed from the ancillary tasks.

Initial thoughts on my Digipak

I want my digipak to be very artistic and most importantly, relevant to my music video, the lyrics of the song 'photograph' (my music videos song), and my narrative.

I know I definitely want to include images of my main character from my music video on the digipak rather than use animation as I think this will keep the digipak relevant and will help me stick to the theme and style of the music video, as I don't want to stray from this too much.

I want my digipak to have a slight antique/old/battered style to it to emphasise the fact my music video is all about memories, I'd like to do this using artistic photos and faded filters.

I think I may incorporate leaving home in the digipak, for example a photo of the girl holding a suitcase, or even just the girl looking back at old memories as this would fit in with the song I am using... or, instead of this I may use a theme of polaroids showing the many memories the girl has had.

In the next few blogposts I shall share my ideas with you and step by step show you how I construct the final product.

I will be doing a photoshoot today with my main character, I shall upload the best photos and decide from there what I think would be best to use for the digipak.

What I've learned - Digipak Research

I have done a mind map to show you what I have learned in my digipak research. Below is the link.

https://www.mindmeister.com/655505149/what-i-ve-learnt-from-my-digipak-research

Digipaks in Popular Culture

Digipaks are a form of promotion for the CD single/album inside. Therefore it is extremely important that the digipak is enticing and stands out, as well as creating some meaning for the audience in showing them and giving them clues on what the album is about, or common themes in it, through the artwork.

In popular culture, music is a very big thing, people often like having a physical copy of an album they can hold rather than one that's purely on their computers. I do think digipaks will eventually cease to exist due to technology advancing in such major ways, however for now they are definitely still popular and definitely a way to entice an audience into buying the album.

Some artists go down an artistic route with their digipaks, using the image to create meaning, whilst others simply have a photo of themselves on the cover. I prefer the artistic images as they are far more original than just having a photo of the artist on the cover.

Digipak - Taylor Swift 1989

Taylor Swift's 1989 album was very much anticipated and had such a high demand, and I think the whole aesthetic behind her promotion for it and digipak played a good part. Below you can see the photos that made up Taylors digipak.

Front Cover

• The red lip Taylor is wearing in this refers to one of her lyrics "I got that red lip classic thing, that you like"
• The photo itself looks like a makeshift photo-shoot, it adds a personal touch.
• The outfit Taylor is wearing is very casual, adding to the personal nature of the album, she isn't trying too hard with a fancy dress, she is being herself
• I really like the handwriting both in the title, and her name

Inside photos (this was not the photo, the polaroids you can see were printed and put in the place of a regular photo)

• Usually there's lyrics, or a plain photo on the inside photo, however Taylor took it up a notch on the personal theme and put a number of actual polaroids in the place of the usual.
• On the space of each polaroid Taylor has written some lyrics from different songs that correspond to the photo, making the theme relevant to the album as well as the song lyrics - continuity.

The CD compartment

• The birds suggest freedom, almost as in she is free in writing and telling her audience about her life

The back cover

• The antique theme has followed through right until the end, the fact even the back cover is a polaroid shows extreme continuity which is something I'm a big fan of
• The handwritten numbers add a more personal feel to the cover
• The photo itself is simple, its actually the top part of the photo in the first cover which is an interesting and enticing touch

Overview

The entire digipak has a very antique feel to it, which is suitable as the album is named after the year Taylor was born in - 1989. This would be very attractive to her fans as the album suggests we may get to know a little bit more about her personal life, because the title is so personal. 

The digipak itself stands out in a way not many others do, it looks old and 'hip' rather than new and bright, the faded colours give it the antique/mysterious effect and as a whole it looks interesting - especially as that style is coming back into fashion today, with polaroids and film cameras becoming popular again.

I really like how the digipak is based around snapshot memories in a polaroid, its something I think would fit in very well with my own digipak because my music video is based around memories. Another thing I think works well with this digipak is the handwriting, the font/words look handwritten which adds another personal feel to the album.

Overall, the digipak definitely attracts attention, and I personally really like it.

Digipak - Maroon 5 'overexposed'

Below are photos of each part of Maroon 5's Digipak for their album 'Overexposed'.

Front Cover

• The vibrant colours suggest a fun album with upbeat songs
• The monkeys face puts questions in the audiences mind, its creative and enticing, why is it there?
• The many different faces add an interesting element 

Inside Photo

• Pink is a very vibrant and fun colour 
• There seems to be a theme of animals as we can see a bird and bear, tying in with some of their wilder lyrics perhaps

CD Compartment

• I like the fact Maroon 5 have decided to go for black and white for their CD as its a major contrast to the other two images, it balances out all of the colour.
• The way they have decided to make the hole in the cd an eye pupil is very interesting, almost creepy, adding a mysterious effect

Back Cover

• This cover seems more boring in comparison to the other images we have seen
• There is a lot of white space that could have been filled
• The font has a continuity element as it is the same in each image.

Overview 

I really like the pop of colour in this digipak, as not only does it make it stand out on the shelves, but it reflects the personality of the album, telling us it is upbeat and fun (which it is). Something that works well with this album is how well it attracts the eye's attention, the photos aren't obvious, they need a second look for the individual to figure out what is going on. For example, the front cover appears to have a monkey on it, and the CD compartment is actually an eye - things you may not notice at a first glance. The inside photo is also vibrant and fun, continuing on with the theme.

The only thing I don't like about this digipak is the back cover, it doesn't really fit in with the rest of the images and its quite dull - however you could say this is to balance out the vibrancy of the other images.

I do like the continuity in the font however as on each part of the digipak, this remains the same.

I will definitely take note, and inspiration from the techniques Maroon 5 have used to attract attention and make their digipak stand out, however I personally don't think a colourful digipak would be very fitting with my song choice for the single. Overall, I do really like this digipack and I think it works well with Maroon 5's image.

Digipack - Marina and the Diamonds

Below you can see the photos in the digipak for Marina and the Diamonds album 'The Family Jewels' from beginning to end.

main photo - album cover

• The white font majorly stands out, which is a good thing.
• The background seems to be jungle-esk with different shaped leaves on it which is a very interesting element, however it doesn't relate to the album title which is confusing
• Marina is seductively posing down the camera which suggests a more mature album

inside photo

• The darkness in this photo suggests a dark/more mature element to the album (continuity from image 1)
• It appears that Marina is imitating a gun with her hands - another potential dark side to the album
• The slight cartoon effect on marina makes her appear to have a softer and more gentle/innocent look, which suggest a 'good girl gone bad' image

the CD compartment

• The plainness of this nicely contrasts with the two images above, balancing the digipak out
• The same font is used - continuity

The back cover

• The words move around marinas head suggesting she is the most important object 
• Has a seductive feel to it as her face is heavily made up and she is wearing no clothes

Overview

I really like the slight cartoon effect on each one of the photos, it gives Marina a very photoshopped and young look, as well as making her appear more gentle and innocent, contradicting the style of the seductive/dangerous (gun gesture) images.

Starting with the font, it is continuous throughout each section of the digipak which works very well giving the product continuity. Another thing that works well is that Marina's style is kept similar throughout each one of the photos - her hair is down and she is wearing no clothes.

Another thing I really like about this is how the font moves around Marina, showing she is the most important person in shot - the words move around her, they don't go over her - emphasising her importance.

The digipak seems to have a really jungle-esk style however, which can be confusing to someone who isn't a fan of Marina's as it doesn't really correspond with the name of the album, however its aesthetic seems very fashionable and stylish - and is overall very interesting.

I do think the CD compartment could have had a more interesting background however the CD itself is a plain silver metallic colour, which I like as it balances out the colours and the content of the front and back covers.

I really like the simplicity of the first inside photo and how there are no distractions with words etc, so I will take inspiration from that when I make my own, I will also take inspiration from the faded effect of the photos as its an effect I really like and think would work well with the antique style I am going for.

The only main problem with this digipak is that apart from the fact she is young and fashionable, we don't know much else about marina or the album, no clues are given to us through the photos used.

To conclude, I really like this digipak, it represents fashion, style and art, which is an element I really like. The only thing I would change about it is the fact it doesn't create much meaning for the audience about what the album contains, and some other artists can do this very well.