Below is a magazine advert for Madonnas greatest hits album.
As you can see, it is incredibly eye catching, it almost looks like party lights coming out of a page, its fun in a mature way with colours only around Madonnas face. On the subject of party lights, I think the effect is intentional, particularly with the album title being 'Celebration'.
There are very transparent photos of madonna throughout her career in the main photo of her face. This adds a very interesting element to the photo, however also fitting as the album is full of her greatest hits.
I think the black background also ties in very well with the standout facial features in black, it matches and brings the photo together more so that it would with any other coloured background.
I really like the way every word/sentence has a faint white box around it, with some sentences being in bold and others not, as it adds dimension to the advert and makes the writing really stand out, however the only problem I can spot in the entire advert is the fact the word 'Celebration' isn't clear enough due to its lighter colour.
On the subject of text, I think there is just the right amount of it in the advert, any more and it may have appeared crowded/cramped. The words used are enticing, e.g. '"changed the world" and "ultimate greatest hits", it's really selling the album to the readers.
The advert overall is very stylish and unique and i can imagine would attract a younger audience, whilst attracting her old fans. Its a statement as if to say 'here is all my greatest word packed into one album', and is something I think would appeal to a lot of people.
No comments:
Post a Comment