Olly Murs magazine advert for his album/digipak 'Right Place, Right time' is below.
Something that works so well in this magazine advert is the choice of colours, there is a good amount of contrast between Olly's shirt and the background, his shirt is the lightest thing in the picture taking up almost a quarter of the page, which is good as it brightens the advert up.
The braces Olly's wearing are also colour co-ordinated with the font in the advert - red and black, giving the advert a theme, making it more aesthetically pleasing and fitting.
The choice in word size in this is also very attractive towards an audience as Olly's name is printed in red right at the top of the advert in the biggest size font in comparison to the other words, after this the font is black (mostly) and decreases in size. It is almost as if the word colours are mirroring Olly's outfit as the top of the braces are red, going to black - just like the order of words on the advert - making all the colours tie in together very subtly.
All of the above are things I have noticed about the advert that work really well. Another thing that I have noticed is that the album is teased below the 'out now' where we are told songs the album includes, and Olly's website is written underneath. I think these are nice and subtle ways of promoting both the album/digipak and the website, as they aren't so in your face as some other adverts I have seen.
I think the simple blue background is very effective due to the amount of words written on top of it, It perfectly balances it out, as if there was a patterned background, the advert would become distracting with too much going on.
The advert definitely stands out, I think if someone was to see the advert they would become intrigued and look into it, potentially buying it, which is what an advert is all about!
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