Magazine Advert - Jessie J

Below is a magazine advert for Jessie J's album 'Who you are'.

Theres a constant theme of black throughout this, in Jessie's makeup, nails, hair and outfit, as well as a black box towards the lower half of the advert. The gold foil coloured look of the font stands out very well and is attractive however, otherwise the advert seems quite plain.

I don't like the big black box at the lower half of the advert as I think it cuts up the image a little bit, it would have been better if the font was just on top of the picture rather than a black background, however I do like that theres a constant theme of white, black and gold throughout the advert as this helps its different aspects all tie in together.

Another thing that works well in this advert is the branding of Jessie J herself, in the image her signature fierce haircut and look is shown, as well as her brand 'logo' in that distinctive font (Jessie J).

Overall, I do like the advert and think it attracts an audience of her own fans, however the advert isn't anything special, I don't think many people who hadn't heard of Jessie J would search her for her music after seeing the advert. I think it should be brighter and less structured in order for it to be more interesting.